Radu Meteș

Marketing & AI Executive Leader

A high-energy executive with 15+ years of proven experience developing and scaling brands, executing performance-driven, digitally-focused strategies across eCommerce, logistics, finance, insurance, and retail — operating in 12+ countries.

Expertise & ImpactProfessional JourneyTools & TechnologiesLet's Connect
Radu Meteș

Expertise & Impact

Leadership Excellence

Led growth for marketplaces, fashion, sporting goods, multi-category platforms, and e-groceries. Co-founded and scaled tech-driven businesses, guiding cross-functional teams across product, marketing, and operations to achieve strategic goals.

AI Integration Pioneer

Since the early wave of modern AI, integrating intelligent systems across departments — from marketing and customer support to logistics and operations — enabling automation, personalization, and thoughtful decision-making at scale.

Process Optimization

Specialized in breaking down silos, optimizing processes, and building outstanding teams that drive customer acquisition and deliver premium onboarding and retention experiences that maximize long-term value.

Strategic Transformation

Proven track record of redesigning marketing strategies, restructuring teams, optimizing budgets, and implementing data-driven campaign systems that deliver measurable improvements in performance and ROI.

Professional Journey

Self-employed

Marketing & AI Consultant

Self-employed

Bucharest, Romania · Hybrid

May 2023 - Present
  • ▸Worked with companies in eCommerce, logistics, finance, and insurance to redesign their marketing strategies
  • ▸Helped companies adopt AI tools across marketing, operations, customer support, HR, and finance
  • ▸Connected AI with marketing through customer segmentation, predictive analytics, and lead scoring
eAWB

Partner

eAWB

Bucharest, Romania · Remote

Jan 2024 - Present
  • ▸Launched and scaled a courier marketplace platform used by over 50,000 customers
  • ▸Helped SMEs access up to 50% lower delivery rates with 95% pickup success rate
  • ▸Introduced AI-powered optimizations for delivery routing and platform automation
Sezamo.ro (Rohlik Group)

Chief Marketing Officer

Sezamo.ro (Rohlik Group)

Bucharest, Romania

Jan 2022 - May 2023
  • ▸Led expansion to Romanian market for unicorn-status Rohlik Group
  • ▸Drove superior customer experience with fresh local food and broad supermarket selection
Vivre Deco

Group Chief Marketing Officer

Vivre Deco

Bucharest, Romania

Jul 2021 - Dec 2021
  • ▸Led marketing team of 70+ across 9 countries in Eastern and Central Europe
  • ▸Drove business to positive EBITDA in 5 months
  • ▸Decreased Customer Acquisition Cost by 60% through digital optimization
elefant.ro

Group Chief Marketing Officer

elefant.ro

Bucharest, Romania

Apr 2019 - May 2021
  • ▸Drove business to positive EBITDA in 6 months
  • ▸Acquired 1M+ new customers
  • ▸Implemented digital transformation across all marketing activities

Tools & Technologies

Expertise across marketing platforms, AI tools, e-commerce systems, and development technologies

Google Ads
Google Ads
Online advertising platform for search and display
Google Analytics
Google Analytics
Web analytics and measurement platform
Google Workspace
Google Workspace
Business productivity and collaboration suite
Claude AI
Claude AI
Advanced AI assistant for intelligent automation
Cursor
Cursor
AI-powered code editor for developers
MCP
MCP
Model Context Protocol for AI integrations
n8n
n8n
Workflow automation platform for technical teams
Zapier
Zapier
No-code automation connecting apps and services
Retell AI
Retell AI
Conversational AI for voice interactions
ElevenLabs
ElevenLabs
AI voice generation and text-to-speech platform
Google Cloud
Google Cloud
Cloud computing and infrastructure platform
Shopify
Shopify
Leading e-commerce platform for online stores
WooCommerce
WooCommerce
WordPress e-commerce plugin for online selling
Magento
Magento
Enterprise e-commerce platform for large retailers
PrestaShop
PrestaShop
Open-source e-commerce solution for businesses
OpenCart
OpenCart
Free shopping cart system for merchants
Wix
Wix
Website builder with e-commerce capabilities
Vercel
Vercel
Frontend deployment and hosting platform
Cloudflare
Cloudflare
Web performance and security platform
Docker
Docker
Containerization platform for application deployment
npm
npm
Package manager for JavaScript development
Laravel
Laravel
PHP framework for web application development
Vue.js
Vue.js
Progressive JavaScript framework for UI development
API
API
RESTful API integration and development

and others...

Let's Connect

Interested in networking or discussing marketing and AI? Feel free to reach out.

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